The New Yellowchalk
Same Colors. New Vibe.
Every design with Yellowchalk is a journey. A journey to discover your DNA - what makes you different from the rest.
Our story is about this journey - helping deserving companies connect with their customers in a meaningful way — all by combining the science of marketing + the magic of design.
Who we are
We are a group of creative, design-minded individuals. Each one of us brings something unique to the table, yet all of us work together cohesively to bring your vision to life. We’re unconventional, passionate about what we do, and aim to bring about the best in each other, so that we can bring our best selves to the table for you.
Who we serve
We serve startups built with purpose, global businesses trying to do good with their big reach, and NGO’s on a mission to create change — we collaborate with you to make your aspirations for your business a reality. We firmly believe that your vision coupled with our creativity can bridge the gap between where you are and where you want to be.
Our Mission
Our mission is to make your ideas come alive. We give structure and soul to your ideas and create something tangible out of something abstract. We work through obstacles with you to bring out the best version of your goal.
Logo
We redesigned our logo to represent the chalk and to perfectly blend our design process with how we view growth for our partners, collaborators, and ourselves.
The chalk is at the start and center of everyone's learning journey. In using the chalk as the logo, we reiterated the constant need to learn and grow. The tapering chalk also summed up our journey from a small design start-up towards an experienced design studio.
Design Attributes
Logo Construction
Color
Bright yellow paired with black is one of the easiest color combinations to read and see from long distances. To enforce visibility while keeping vibrancy intact, we have used black and yellow throughout our website.
primary colors
Secondary colors
Typography
For uniqueness, we decided on a custom made typeface that complimented the logo while keeping it clean and simple as a whole entity.
Typemark
Tone of Voice
We truly and wholeheartedly believe in a form of communication that puts the user first. The core of our communication practices lies in being collaborative and easy to approach. We solve problems from all industries by deep diving into research and user needs to come up with the best possible solutions.